Stop Being Invisible: 3 Strategic Ways Business Owners Can Get Customers to KNOW You
The Missing Skill That Separates Scaling Businesses from Stuck Ones
My grandmother constantly said, "It’s not what you know, it’s who you know." As a former teacher who prided myself on knowledge and merit, this drove me crazy. But she was right.
The single most important skill for small business owners and entrepreneurs is the ability to connect with customers and build relationships. This is the foundation of the Know, Like, and Trust (KLT) Factor. I spent years in the classroom, where I learned firsthand that even as an expert, my students wouldn't engage unless I had their KLT.
As your Strategic Systems Coach, I see the same problem with business strategy: you can have the best product, but if your audience doesn't know, like, and trust you, they won't buy. Building that KLT factor is where I focus the most time with my clients.
4 Reasons Why KLT Is Crucial for Your Business Growth
Still not convinced? The KLT factor isn't a fluffy feel-good concept; it's a measurable business strategy that impacts your bottom line:
Increasing Conversions & Sales: Customers who trust you have confidence that your product or service will meet their needs, leading to higher conversion rates.
Word-of-Mouth Referrals (The Best Marketing): Satisfied customers who KLT you are eager to recommend your business, significantly reducing marketing costs and effort.
Resilience in Tough Times: A loyal customer base is more likely to stick with you and support your business during difficult economic periods.
Differentiation in a Crowded Market: In highly competitive markets, your personal brand and the KLT factor are what truly set your business apart from others offering similar services.
In this first part of our series, we're focusing on the foundational step: How to get potential clients to KNOW you.
Part 1: How to Get Small Business Clients to KNOW You
"Being known" establishes your business credibility and lays the groundwork for all future relationships. It's about being present and intentional.
What Your Customers Need to Know About You
When entrepreneurs or small business owners purchase your service, they are buying your personal brand. This knowledge is essential for building connection.
Your Expertise and Credibility: Clients need to know you are knowledgeable and credible. Highlight your qualifications, experience, and why you are the best business coach for their specific challenge.
Your Story and Values: Share why you started your business and what you stand for. As a former teacher, this is a powerful asset—you educate business owners in the skills they never learned in school.
Three Intentional Ways to Build Your Visibility and Authority
You don't need to be everywhere, but you do need to be present where your target audience is.
1. Share Your Authority Through Content
Demonstrate your knowledge and establish yourself as an industry expert by sharing valuable content.
Choose a Long-Form Content Channel: Commit to one major channel (blogging, podcasting, or YouTube) to consistently demonstrate your authority in creating systems that help small business owners eliminate friction and flow.
Leverage Social Proof: Use client testimonials, case studies, and highlight your experience and certifications to quickly build trust and credibility.
Be a Thought Leader: Present at virtual or in-person events and volunteer on boards to give back while sharing your unique skills.
2. Be Present in the Right Spaces
If your audience isn't seeing you, they can't get to know you.
Go Where Your Audience Is: Research and confirm which social media platforms (LinkedIn is often key for business owners) and industry groups your clients frequent. Focus your energy there.
Provide Value, Not Sales Pitches: Engage in groups by providing valuable input that showcases your expertise. Avoid being a passive lurker or a "cringy" salesperson.
Strategic Networking: Attend relevant local events, membership groups, and conferences to ensure consistent exposure to your ideal client.
3. Be Personal and Real
People buy from people they relate to. This is where the "teacher" aspect of your personality shines through.
Share Relatable Commonalities: Modestly share hobbies or interests—the human side of your brand. If clients see you share common ground, you become more relatable.
Show "Behind the Scenes": Give your audience a casual, yet authoritative, glimpse into your process of working with a client or developing a new strategic system.
🚀 Take the Next Step: Stop Wishing and Start Systemizing Your Success
You now know that being known is the first step toward building the strategic system that scales your business. But getting known is useless without a clear plan for what comes next.
Ready to implement the routines and goal-setting strategies that maximize your visibility efforts?
This is the missing skill you need to master.
Enroll in our FREE 4-Day Email Course on Strategic Goal Setting.
Click here to get the course and immediately start turning connections into clear, measurable results! Sign Up for the FREE Goal-Setting Course Now
